Member News | TBWA\Vilnius: Marketing in a Recession
September 19, 2022
Marketing in a recession: how to plan and budget
For many companies, planning for next year will be more conservative and cautious this autumn.This is influenced by the sense of recession, the uncertainty in the economy and the growing public anxiety. Planning will therefore require much more unconventional moves from marketers. “But when the lights go out, the senses come on, opening up space for more interesting solutions,” says Ieva Bieliūnaitė Jankauskienė, partner and marketing strategist at marketing agency TBWA Vilnius…..
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