Member News | TBWA\Vilnius: Marketing in a Recession

September 19, 2022

Marketing in a recession: how to plan and budget

For many companies, planning for next year will be more conservative and cautious this autumn.This is influenced by the sense of recession, the uncertainty in the economy and the growing public anxiety. Planning will therefore require much more unconventional moves from marketers. “But when the lights go out, the senses come on, opening up space for more interesting solutions,” says Ieva Bieliūnaitė Jankauskienė, partner and marketing strategist at marketing agency TBWA Vilnius…..

| TBWA\Vilnius

TBWA is The Disruption® Company: the cultural engine for 21st century business. TBWA is one of the top agency networks, made up of 258 full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands.

Share This Post |

Discover more news