On 8th September, French-Lithuanian Chamber of Commerce, together with our Board member – Marie-Joseph Harpon (CEO & Founder of Donutz Digital) had organized a webinar “AI After the Hype: What Will Actually Change in Your Digital Marketing by 2027”.

Three years into the AI boom, separating genuine transformation from empty hype in digital marketing isn’t easy—but that’s exactly what we tackled yesterday.

A massive thank you to everyone who joined us online for our session with Marie-Joseph Harpon!

Key Takeaways:

• Cutting Through the Noise: A frank look at where AI is truly moving the needle in customer acquisition and ad strategy versus where it’s just buzz.

• The 2027 Marketing Roadmap: Where companies need to allocate attention and budget over the next few years to stay competitive.

• The Human Element: Why strategic direction, brand voice, and high-level marketing operations remain stubbornly—and reassuringly—human.

• Field-Tested Tactics: Practical ideas that teams of any size can implement immediately to balance operational efficiency with creative strategy.

Thank you again to Marie-Joseph for sharing his insights and real-world experience across top European brands, and to our audience for the great engagement and thoughtful questions throughout the event.

Missed the live session? Keep an eye on this space for future event announcements and key session highlights.