In 2024, France confirmed its status as Europe’s leading destination for foreign direct investment (FDI), recording 1,688 investment decisions. Despite an overall decline in FDI due to the global economic situation, the drop in France (-6%) remains moderate compared with other European countries, such as Germany (-60%) or Italy (-35%).

The impact of these investments is significant:
📌37,787 jobs created or maintained
📌A strengthening of industry, with 44% of projects in the manufacturing sector
📌A boom in French Tech, with 43 investments linked to AI
📌Stronger European economic ties, with 64% of FDI coming from the EU

France’s attractiveness has been underpinned by strategic announcements such as the relocation of Newcleo’s headquarters to Paris, the creation of a European Centre of Excellence in AI in partnership with the WEF and VivaTech, and the success of the Choose France summit, which generated €15 billion in investment.

However, challenges remain, including concerns among US investors about political instability and labor costs. To maintain its competitiveness, France is betting on artificial intelligence and industrial decarbonization, key sectors for its economic future.