Building Trust Across Cultures: What French Communication Can Teach Us

Master the unspoken rules of French business —and skip years of trial, error, and costly miscommunications.

To truly understand a culture takes years. You can’t learn everything in a one-hour webinar, but you can learn what matters most. By focusing on the key insights with the greatest practical impact, participants will strengthen communication, improve collaboration, and gain confidence in international business environments.

DATE: 8 October, 2026

TIME: 10 AM

FORMAT: Online Webinar

This webinar is built around three simple questions:

1. What matters?

Which cultural differences have the greatest impact on communication, collaboration, decision-making, and professional success?

2. Why?

Why do the French think, communicate, and approach business the way they do? Understanding the reasons behind these behaviors helps us move beyond assumptions and navigate international business with greater confidence.

3. How?

How can these insights be applied to improve communication, strengthen collaboration, and achieve better outcomes in both business and personal life?

Key Topics:

·        Why culture matters in international business.

·        The foundations of French communication.

·        How trust is built in French business culture.

·        Common misunderstandings and how to avoid them.

·        Practical strategies for more effective communication, collaboration, and business interactions.

Learning Outcomes:

·        Understand the cultural factors that influence French communication and business practices.

·        Recognize key differences in communication styles and professional expectations.

·        Develop practical strategies to build trust and collaborate more effectively.

·        Communicate with greater confidence in international business environments.

Speaker

Rita Sant Valentinas

Founder • Author

Rita Sant Valentinas is the founder and author of Minimum French. Maximum Parisian., a cultural platform exploring French communication, culture, and everyday life through a book, a mobile app, and cultural consulting.

She built her career as a Creative Director in New York, leading projects for internationally recognized brands including L’Oréal Luxe, Calvin Klein, David Yurman, Laird + Partners, and numerous other global brands.

Now based in Paris, Rita combines her professional background with her real-life experience to provide insights into French communication, culture, and the social codes that shape everyday interactions, business practices, and professional expectations.

Philosophy

“You don’t need to know everything. You need to know what matters.”

Rita believes that understanding the why behind human behavior is the key to building trust, communicating with confidence, and achieving your goals in both business and personal life.

“Understand why. Everything else becomes easier.”

Learn more about the speaker

*Secure your spot today!