AI After the Hype: What Will Actually Change in Your Digital Marketing by 2027

Three years after ChatGPT took the world by storm, AI promises are everywhere—but real-world results are far more selective.

Join Marie-Joseph Harpon, founder of performance marketing agency Donutz Digital, for a frank, field-tested look at where AI is genuinely transforming digital marketing, where it is just noise, and what critical decisions companies will face between now and 2027. Drawing on his experience working across top European brands, Marie-Joseph cuts through the hype to unpack how AI is reshaping customer acquisition, content creation, ad strategy, and marketing operations—and highlights what remains stubbornly, reassuringly human.

What you’ll gain:

• A clear, bullshit-free view of where to allocate your attention and budget through 2027.
• Practical, field-tested ideas you can implement immediately, regardless of your company’s size or sector.
• Real insights into balancing AI efficiency with human-driven strategy.

Marie-Joseph Harpon — Founder & Managing Director at Donutz Digital, former tech team alumnus, and growth strategist.

DATE: 8 September, 2026

TIME: 10 AM

FORMAT: Online

*Please note: registration is mandatory. 1 day before the event you are going to receive a link for joining the webinar.